Mobile Gift Cards are a great way to encourage customer loyalty and win repeat purchases, especially for brands that offer gift card promotions to their current customers during the holidays. For example, you can increase loyalty by offering a free $5 gift card to customers who purchase $50 in gift cards.
Such a bonus gift is not only a great way to encourage your customers to spend more money and boost your gift card sales, but also a good way to incentivize repeat visits. Offering bonus gift cards for a short period can also help you boost slower sales, especially after the holidays.
Engagement with a customer starts with a gift card, but it doesn’t have to end there. Gift card programs open doors to deeper customer relationships and additional marketing opportunities. Gift givers are essentially your brand ambassadors, so you want to ensure recipients and givers alike are left feeling uplifted by their experience.