There are several ways gift cards can boost your business revenue. The first one is via gift card sales. Selling gift cards in your businesses is an excellent way to generate immediate cash-flow and increase your current revenue stream.

But not only that! You stand an opportunity to realize more revenue anytime a customer redeems a gift card.

According to the National Retail Federation Gift Card Spending Survey, 72% of gift card holders spend an extra 38% beyond the value of the card. Consumers are more willing to spend money gifted to them than of their hard-earned paychecks, prompting customers to buy more than they may usually have. Often this means that they’re spending more than the gift card itself… and they’re also more inclined to purchase higher-priced items.

In addition, Retail Touchpoints estimates that 72% of shoppers who visit a store to purchase a gift card for their friend or family member end up spending some money themselves.

Mobile Gift Cards can ALSO improve cash flow, especially compared to other marketing techniques. Traditional marketing strategies with strong demonstrated return on investment take time to gain traction for sales results. Selling mobile gift cards allows you to generate revenue in advance of providing products or services.

There’s zero profit loss, so you have everything to gain and nothing to lose.

When a mobile gift card is sold, stores receive an instant increase in cash flow. The full value of a card purchase goes directly to the retailer regardless of whether or not it is spent. In some states, you may be able to keep those funds on abandoned, unredeemed gift cards. 

Mobile Gift Cards open the door for you to win new customers. This happens when your loyal shoppers purchase gift cards for their friends, family, colleagues, or anyone. This helps you grow your customer base by winning new customers who would otherwise not have shopped in your store.

You can also grow your business by giving gift cards as charity donations and fundraising events in your local community. This will not only help increase the profile of you as a business owner who believes in and supports your community but also boost sales because the recipients will probably end up spending more money in your store.

Gift cards will increase traffic to your store since gift cards are generally being given to a different recipient than the buyer. This gives you two customers, the customer who bought the gift card and the person who received it.

Mobile Gift Cards represent cost-effective advertising that can help keep your business stay “top of mind” in your market.

When your evangelists purchase a gift card for friends, it gives them a way to convert those friends into customers. As they shop with your store, brand familiarity sets in, often encouraging repeat business and the possibility of them becoming a brand advocate.

Anything that bears your business name and logo helps boost your brand awareness. Many people will get to know about your business through your own unique gift cards.

Your business will be installed in your customer’s MOBILE WALLETS on their iPhone or their Android phone.

Mobile Gift Cards are a great way to encourage customer loyalty and win repeat purchases, especially for brands that offer gift card promotions to their current customers during the holidays. For example, you can increase loyalty by offering a free $5 gift card to customers who purchase $50 in gift cards.

Such a bonus gift is not only a great way to encourage your customers to spend more money and boost your gift card sales, but also a good way to incentivize repeat visits. Offering bonus gift cards for a short period can also help you boost slower sales, especially after the holidays.

Engagement with a customer starts with a gift card, but it doesn’t have to end there. Gift card programs open doors to deeper customer relationships and additional marketing opportunities. Gift givers are essentially your brand ambassadors, so you want to ensure recipients and givers alike are left feeling uplifted by their experience.

According to First Data, 81% of customers are interested in receiving a gift card as a store credit, 71% are interested in receiving a rebate gift card at a time of purchase, and 69% are interested in receiving employee rewards via gift card.

Using gift cards in tandem with a reward program builds relationships with your customers. You can give gift cards away if they spend a certain amount on your products or services, or you could give them a gift card to settle disputes.

That makes Mobile Gift Cards an excellent option to handle returns in your store and a great way to reward your top employees and customers.

Addressing the consumer demand for digital payments, a mobile gift card program can offer digital options. 

Mobile Gift Cards are eliminate the need for paper certificates or plastic gift cards. 40% of shoppers are in favor of digital gift cards over physical cards.

Instead of someone coming to your store, they can easily purchase a gift card via your website, which is then emailed to the recipient. Mobile Gift Cards are also easy to redeem! Simply scan them via a web-based or phone Apps.

When was the last time you left your home without taking your phone with you? Probably never. 

To say our phone is always within reach is an understatement, according to the Pew Research Center over 85% of Americans have a smartphone and rely on having it with them the majority of the time. The positive part of having your phone on you is that you also have your mobile wallet on you. Which means your Mobile Gift Card is always with your customers too!

People can easily purchase your Mobile Gift Cards online and instantly send them to friends, family, and colleagues using SMS text, Social Media Private Messages, and Email.   This means more cash flow for your business at the push of a button.

Now it’s easier than ever for multiple people to “send gift/money” to people they appreciate using Mobile Gift Cards. When a Mobile Gift Card is sent to a person, all of their friends and family can easily “add money” to their gift card instantly online.  This is what’s referred to as “Crowd-Gifting”.

Your customers can easily add more money (or Top-Up) their mobile gift cards when funds are running low. This is makes it more convenient for them to do business with you and continues to add more cash flow to your business’s bottom line.

Since your Mobile Gift Card is a dynamic item that “lives” in your customer’s mobile wallet on their phones, you can instantly sent real-time push notifications to all of your card holders informing them of specials, deals, or offers that you have available.

In addition, you can also set automatic notifications to appear on your customer’s phones when they are within close proximity of your location which reminds them about you and keeps your business top-of-mind whenever they are near.

With your Mobile Gift Cards, you will know exactly how much money you’re generating, how many customers have your cards as well as collecting their contact information upon downloading your Mobile Gift Card to their phone.